If you can color, you can embroider.
You’re already a pro at coloring. Choose a color, follow the lines, and let the art and relaxation ensue. Lucky for you, embroidery is no different. With an embroidery needle, colorful floss, and a few simple stitches, just follow the lines on one of our pre-printed fabric kits, then TAH DAH, your stress level is at zero and you’ve made something beautiful. Winner winner chicken dinner!
Shop embroidery kitsLearn to embroider. It's as easy as...
Customer stories

My first embroidery project is now on display!
This was my first embroidery project, so I was grateful for the helpful "how to" that came along with the kit. I also knew that I could reference the Penguin and Fish YouTube videos for assistance. The videos were SUPER helpful. I am a visual learner, so being able to see how to do something, stop and pause the video where I felt stuck was super helpful in allowing me to understand the flow of embroidery. I learned a lot of useful tips.
I had so much fun, I got lost in the project and was eager to finish! I did my kit on a tea towel that I purchased from Penguin and Fish and gave it to my Mom as a gift, she is hanging it at the house next to her tea cups and saucers on display. Thank you for making my first attempt at embroidery fun and approachable!
- Katie
Shop embroidery kitsSimple, Easy, and Enjoyable
Before coming to Penguin & Fish I did a little embroidery and sewing to make quilts and made a few purses.
I can't remember exactly when I came across Penguin & fish site but I kept coming back because I learned better ways of doing embroidery stitches. I learned new stitches from Alyssa [owner of Penguin & Fish] who made it simple and easy and enjoyable. I am willing to tackle more difficult patterns, And I do a lot more.
- Carolyn
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My relaxing time with embroidery
I am a 57 year old retired lady who has found a new passion for embroidering thanks to your easy to follow patterns. Previously, I had embroidered as a young adult but hadn’t kept up with any crafts while I was working and otherwise “busy” with life.
I first found out about Penguin and Fish while I was looking for instructions and patterns for face masks during the start of COVID. I made several masks thanks to your videos.
I continued to shop your website and am enjoying the monthly flower patterns that I make and give mostly as gifts.
I am back to being “busy” with life but I hope that with winter coming up, I will once again get caught up on my relaxing time with embroidery!
- Cathy
Shop embroidery kitsIncludes everything you need.
Stop searching through your craft supplies and skip a trip to the store. We've got your back! Our embroidery kits include everything you need to start stitching – the design pre-printed onto fabric, an embroidery hoop, floss, needle, instructions, our "Making Your Embroidery" guide for getting started, a ribbon to decorate your finished piece, and a kit tutorial on our website. All you need is scissors, and any will do. Bonus, the packaging is cute too. Perfect for gift giving.
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Hi! Alyssa here.
I love making things. I learned how to crochet doilies sitting next to my grandma and made my first quilt with my mom. As an illustrator, I've designed fabric, illustrated a children’s book, and created greeting cards. Now I love to turn my drawings into embroideries!
Penguin & Fish is your one-stop embroidery shop. Based in Minneapolis, Minnesota, our women-owned and -run company offers embroidery kits, patterns, supplies, videos, and livestream stitch-alongs to help makers like you create beautiful embroideries.
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